Jay Z's Media Orchestration

Jay Z's Media Orchestration

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In case you decided to join the Russian-U.S. space expedition this week and missed the big news from Jay Z and his A-list musician pals, I can confirm that it went over big time. A cursory look at the media coverage saw his new music streaming service, Tidal, pop on the home page of The New York Times and on the CBS “Evening News,” to name just two.

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